In the Modeling and Simulation (M&S) journey at P&G over the past 15-plus years, we have recognized that a shift to M&S, away from large-scale physical tests, is really a cultural change. We know M&S provides tremendous benefits in some business areas, whether it be costs in development or manufacturing, time to market, or better product performance or quality. Yet we have seen this difficulty to get started time and time again across the various businesses and technologies we work in.
So what are some of the lessons learned and approaches we’ve taken to ignite this activation energy? Here are three tips to get you started.